With its streamlined silhouette
and smoothly curved edges, the Canon PowerShot A480 has the compact
sophistication and relaxed simplicity that make it a natural for
beginners and everyone else who craves style and convenience. The
10.0-megapixel resolution and 3.3x optical zoom make it easy to capture
the action in dazzling color and brilliant detail. The DIGIC III Image
Processor keeps it all looking sharp. While a bright, bold 2.5-inch LCD
makes shooting and playback a genuine pleasure. PowerShot A480 Highlights 10.0-megapixel resolution and 3.3x optical zoom
With the PowerShot A480, dramatic, personal pictures have never been
easier to shoot and share. This 10.0-megapixel camera lets you create
impressive large photos of family and friends you’ll be proud display.
The high-resolution images taken by the PowerShot A480 can be enlarged
up to 13 x 19 inches. The PowerShot A480 has a 3.3x optical
zoom lens (35mm film equivalent 37-122mm) that makes everything up
close and unforgettable, and an advanced Optical Image Stabilizer that
puts a moving subject in sharp focus. A World of Advantages with Canon’s Technology DIGIC III Image Processor
With DIGIC III, your images boast superior quality, the camera operates
at top efficiency and battery life is enhanced. What’s more, DIGIC III
enables Canon’s Face Detection, Motion Detection Technologies and
Red-eye Correction to give you better, more true-to-life people shots.
Simply press the shutter button halfway down, and the camera
automatically pinpoints the faces in the scene and chooses the ideal
focus point. The camera controls exposure settings and flash to keep
every face looking bright and natural. The camera also selects and sets the optimal exposure and ISO settings
automatically to keep everything looking sharp and clear. Red-eye
Correction can be handled in-camera. The Red-eye Correction during
shooting uses the Face Detection Technology to recognize and remove
red-eye from images as they're taken, before the file is written to the
memory card. It's also possible to correct red-eye during image
playback, using simple settings in the PowerShot A480's menu. iSAPS Technology
is an entirely original scene-recognition technology developed for
digital cameras by Canon. Using an internal database of thousands of
different photos, iSAPS works with the fast DIGIC III Image Processor
to improve focus speed and accuracy, as well as exposure and white
balance. DIGIC III features Face Detection technologies,
giving you the best possible results in any shooting situation. Face
Detection AF/AE sets the focus point and exposure for the faces of your
subjects. Face Detection FE adjusts the flash to correctly illuminate
your subject to provide the best balance between your subject and the
overall scene, eliminating the common problems of over and underexposed
faces. Face Detection WB means the camera concentrates upon
faces when calculating white balance for the best possible skin tones.
Face Select and Track lets you highlight one face among several in a
scene, and the camera concentrates on that person, even as they move
around the scene. Face Detection Technology is a powerful contributing
factor in Canon's Motion Detection Technology.
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