Canon Powershot A480

With its streamlined silhouette and smoothly curved edges, the Canon PowerShot A480 has the compact sophistication and relaxed simplicity that make it a natural for beginners and everyone else who craves style and convenience. The 10.0-megapixel resolution and 3.3x optical zoom make it easy to capture the action in dazzling color and brilliant detail. The DIGIC III Image Processor keeps it all looking sharp. While a bright, bold 2.5-inch LCD makes shooting and playback a genuine pleasure.

PowerShot A480 Highlights

10.0-megapixel resolution and 3.3x optical zoom
With the PowerShot A480, dramatic, personal pictures have never been easier to shoot and share. This 10.0-megapixel camera lets you create impressive large photos of family and friends you’ll be proud display. The high-resolution images taken by the PowerShot A480 can be enlarged up to 13 x 19 inches.

The PowerShot A480 has a 3.3x optical zoom lens (35mm film equivalent 37-122mm) that makes everything up close and unforgettable, and an advanced Optical Image Stabilizer that puts a moving subject in sharp focus.



A World of Advantages with Canon’s Technology

DIGIC III Image Processor
With DIGIC III, your images boast superior quality, the camera operates at top efficiency and battery life is enhanced. What’s more, DIGIC III enables Canon’s Face Detection, Motion Detection Technologies and Red-eye Correction to give you better, more true-to-life people shots. Simply press the shutter button halfway down, and the camera automatically pinpoints the faces in the scene and chooses the ideal focus point. The camera controls exposure settings and flash to keep every face looking bright and natural.

The camera also selects and sets the optimal exposure and ISO settings automatically to keep everything looking sharp and clear. Red-eye Correction can be handled in-camera. The Red-eye Correction during shooting uses the Face Detection Technology to recognize and remove red-eye from images as they're taken, before the file is written to the memory card. It's also possible to correct red-eye during image playback, using simple settings in the PowerShot A480's menu.

iSAPS Technology is an entirely original scene-recognition technology developed for digital cameras by Canon. Using an internal database of thousands of different photos, iSAPS works with the fast DIGIC III Image Processor to improve focus speed and accuracy, as well as exposure and white balance.

DIGIC III features Face Detection technologies, giving you the best possible results in any shooting situation. Face Detection AF/AE sets the focus point and exposure for the faces of your subjects. Face Detection FE adjusts the flash to correctly illuminate your subject to provide the best balance between your subject and the overall scene, eliminating the common problems of over and underexposed faces.

Face Detection WB means the camera concentrates upon faces when calculating white balance for the best possible skin tones. Face Select and Track lets you highlight one face among several in a scene, and the camera concentrates on that person, even as they move around the scene. Face Detection Technology is a powerful contributing factor in Canon's Motion Detection Technology.